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When starting off on building a new website it is very important to sit down and spend a few moments thinking about how you will structure the site’s code. This entails a careful analysis of what content will be shown on the site, and then planning within which block level element each piece of content will fit in. Once you have a plan drawn up stick to it for all the site’s pages and make sure that it is readily available to any other content editors working on the site, for reference.

As an example, let us take the use of Header tags. A typical content structure strategy could be as follows:

H1 tags to be used only once on a page for the main heading heading.

H2 tags to be used for all other headings within a page.

H3 tags to be used for subheadings in articles.

H4 tags to be used for single paragraph subheadings.

Whatever you decide, the most important thing is consistency throughout your website.