Search Engine Optimisation is the practice of tweaking your website in order to get ranked higher in search engines, especially Google. When you are promoting your business online you want to at least be on the first page of the search results, as this is the page a typical user will look at before he goes deeper by clicking on one of the results. There are many techniques that can help you rank higher. The most important factors that search engines look at nowadays are:
- Good content targeting specific keywords
- Number and quality of Inbound links
- Code structure
- Page load speed
The way I usually tackle internet marketing and SEO is to first analyse your website and your own goals for the business and the site itself. Then I will analyse the competition and generate a report highlighting the suggestions for improving your site’s rank. You can either engage me for this first stage only, and continue the optimisation yourself, or else have me engaged (usually on a retainer fee basis), to continuously improve your site and monitor resuls, presenting you monthly reports. Obviously the value in such optimisation is highly dependent on the results i.e. improved rankings. In order to set your mind at rest, I usually discuss targets with you and set minimum rankings we can reach for each keyword, thus we both know what is possible realistically. I will then guarantee my optimisation services against these targets, so you will never be wasting money on things that don’t work.
White hat optimisation techniques ensure optimum ranking of your websites by enabling search engine crawlers to correctly analyse the contents of your website. I also help in building quality inbound links, which is one of the most important factors that helps your website rank higher on search results. A first page ranking of your website means that your business has a higher chance of being found by prospective customers, thus yielding greater profits.
SEO usually refers to optimising your site to rank higher in the organic search listings. But improving your site’s visibility does not have to stop there. There are more opportunities to make use of, such as paid listings, advertisements on quality sites, social media marketing, etc. I can also help you in these areas, so just get in touch, we’ll discuss your needs and I’ll suggest the best way forward.
Email Marketing
Email marketing is a must for every business big and small, and having a superb email marketing system will ensure that your business will reap a high return on investment on all your campaigns. I have extensive experience helping Maltese and foreign businesses achieve their email marketing goals. Contact me for a free consultation on how to go about email marketing in Malta. I provide a variety of html email design and email production services to meet your email publishing and email marketing needs.
Web professional in Malta, Europe. Focusing on building visually stunning websites that are easy to maintain, usually using WordPress as the CMS. Web developing since 1995, loving WordPress for more than 5 years.