You can take advantage of the high pagerank that article websites like squidoo.com and ezinearticles.com possess in order to get high rankings for your chosen keywords. This is much easier than trying to optimise your own website to show up in search results for your chosen keywords.

Some things to keep in mind when attempting to market your services or products with this method:

• Aim for keywords where the results on Google are less than 5000. This will make it much easier for you to have your keywords listed as you will have less competition to deal with
• Use the Google Page Rank tool to check whether the top ranked sites for your search terms have a lower pagerank than your chosen article sites. If this is so your article has a better chance of getting a great ranking.
• Search for new services and products to promote, or write about new events, as competition for these will naturally be lower.

When actually writing the article make sure to

• Use the keywords you want to be listed under in the title of your article
• Write in an engaging way as if you are telling a story to a friend
• Use the keywords in a heading tag at the top of your page <h1>Keywords</h1>
• Use the keywords in your opening paragraph
• Use the keywords in your closing paragraph
• Have between 300 and 500 words in your article
• Try to use your main keyword phrases 3-7 times per article.

Hope that was useful for your onilne marketing efforts.

Want to learn more about article marketing? Join the Wealthy Affiliate University, it’s where I got all my internet marketing knowledge!

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The bad news: Most of these programmes won’t make you money.

The GOOD news: If you are ready to invest time and energy, you can make big money online.

I have completed hours of research and sorted out the wheat from the chaff for you, thus I am very confident in telling you about the Wealthy Affiliate university, which is a website chock full of information and help to help you succeed online. The focus of this website is on helping you take advantage of affiliate marketing in order to earn commissions from the companies whose products you are promoting.

For those who are new to affiliate marketing, this is a basic process of how it all works:

Your job as an affiliate marketer is to select products you want to promote and get those products to the customers. For a start it is best to select a topic you are familiar with, so for example if you are into reading books, you can promote certain books that and get a commission on sales from those books. The actual HOW of doing all this is all explained very clearly and with a step-by-step plan within Wealthy Affiliate. Basically it is just a case of following the plan step by step and working at it, the profits will flow naturally.

I have tried it out and succeeded, and I wish that others do the same, so think about it, if you really want to earn money online, here is your chance, remember the only perfect time to start something is NOW!  

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1. Taking advantage of Article Marketing
2. An introduction to email marketing in Malta
3. Email marketing laws in Europe (EU)

Don’t expect all EU countries to share common email marketing laws, though, despite the standard established in the EU document. The directive leaves it up to each country to choose their preferred approach on some issues. For example, B2B emails require a mandatory opt-in in Austria, but may be sent to some companies on an opt-out basis in the UK. Countries also differ in how they interpret the wording of the directive.

So although the EU documents give you an overview of the base standard in Europe, you still need to check each country’s local email marketing laws on a case-by-case basis.

Key documents

Unsolicited communications – Fighting Spam
Page from the EU with information and links on EU anti-spam legislation and activities. Check the news section for updates on relevant EU policy and projects.

EU Privacy and Electronic Communications Directive
Access to the full text of Directive 2002/58/EC on data protection and privacy, “concerning the processing of personal data and the protection of privacy in the electronic communications sector.” Article 13(1) deals specifically with the issue of unsolicited commercial email.

Communication from the EU Commission
…on fighting spam, spyware and malicious software. Issued in November, 2006, this is a statement of intent and call to arms. But it remains to be seen whether it leads to any actual action by the EU or its member states.

Other links

FEDMA
The Federation of European Direct Marketing maintains regular updates on (and interpretations of) EU data protection initiatives, including the directive on Privacy and Electronic Communications.

Europe not so harmonious
Survey reveals that anti-spam laws in Europe are not yet fully harmonized across all countries.

New Email Marketing Rules in the European Union
Offers a very thorough overview of the state of email marketing legislation in the EU (as of mid-2005).

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The script will also point out any problem CSS declarations that might cause HTML email to display improperly.

Handy for anyone who want to convert an html page to an html email.

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https://adwords.google.com/select/KeywordToolExternal

http://www.wordtracker.com/

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As you browse the list below please keep these helpful tips in mind:

• Consider All Touch Points: Use every point of contact with customers and prospects.

• Obtain Permission: Always obtain permission with the confirmed (double) opt-in method for online contacts. For offline contacts, update your database with when, where and how the contact was initiated. Confirm their permission in the first email.

• Required Information: Obtain email address, name, format preference and logical interests/preferences.

• Focus Equal Attention on Existing Lists: Implement strategies and incentives to transform inactive subscribers into active ones.

• Provide Valuable Benefits: Convince potential subscribers of the valuable benefits they’ll receive.

• Convey Trust: Clearly state your privacy/email policies.

1. Feature a Sign-Up Form on Each Page of Your Site – Be sure to remember this basic concept. Sign-up opportunities should be ubiquitous throughout your site.

2. Promote Benefits on the Sign-Up Page – Enhance subscription value with sample emails, testimonials and strong call to action copy.

3. Offer Opt-In Incentives – Incentives like white papers, discounts and special reports significantly increase conversion rates.

4. Optimize Your Site for Search Engine Placement – Optimize current and archived newsletters for search engines to increase traffic and subscriptions.

5. Pay for Search Engine Services and Promote Your Email on the Landing Page – If you pay for search services like Google AdWords be sure to include email subscription information on the landing page.

6. Add Opt-in Check Boxes on Demo Requests, White Papers and Registration Forms – Well-executed forms and pages may improve conversion rates by 50 percent or more.

7. Include “Send to a Friend” Options – Generate new subscribers with minimal effort if bundled with promotional campaigns.

8. Use Direct Mail and Catalogs – Encourage email subscriptions on all print ads.

9. Direct Employees to Include Messages and Links in Email Signature Lines – Add “Subscribe to the Company X Email Newsletter” to employee email signatures.

10. Direct Call Center and Sales Employees to Obtain Permission and Capture Email Addresses Over the Phone – Instruct call center and sales staff to ask customers and prospects if they’d like to receive newsletters or promotional email.

11. Send Post Cards to Customers Encouraging Them to Subscribe to Email – If you have postal contact information for customers but not email addresses, send a post card with opt-in sign-up offer and URL.

12. Hand Out Sign-Up Forms at Public Speaking Engagements and Seminars – Promote your newsletter in presentations and handouts.

13. Implement Rented List Campaigns and Subscriptions – Promote your company in email campaigns and landing pages when you rent email lists.

14. Promote Sign-Ups in Confirmation/Transaction Emails – Add messages and links to opt-in pages of all confirmation and transaction emails.

15. Include Opt-in Line on Credit Card Receipts – Not an obvious method, but may be quite effective.

16. Add Opt-in Message to Warranty and Product Registration Cards.

17. Add Sign-Up Message to Invoices.

18. Display Opt-in Forms at the Cash Register – An approach used by restaurants and retailers to advertise weekday discounts, catering services etc.

19. Promote Your Email/Newsletter in Articles and Article Attribution – Include a reference and link to your newsletter after the byline on articles in trade and consumer publications.

20. Include Opt-in Message and Check Boxes on Shopping Cart Pages – Remember to ask for email format and product/information preferences.

21. Promote Your Email/Newsletter in Other Company Publications – Promote online newsletters in print newsletters, magazines and brochures. Add “Sign up for our monthly newsletter at www.companyX.com/subscribe.html” after “Visit www.companyX.com for more information.”

22. Include Newsletter Subscriptions in Trade Show Lead Generation Forms – Obtain permission to send your monthly newsletter to booth visitors.

23. Promote Your Newsletter/Promotional Emails in Industry Directories and Sites.

24. Distribute Press Releases Based on Newsletter Articles – Newsletters with topical articles may warrant a press release. Make sure the press release includes links and information on how to subscribe.

25. Include Information and a Link to Your Newsletter in Press Releases – A good option for smaller companies. Include your company newsletter and other resources in press release copy.

26. Include Opt-in Information on Customer Satisfaction Surveys – Ask permission to communicate valuable information via email newsletters and promotions.

27. Include Opt-in Forms in Product Shipping Boxes – Advertise email promotions on packing slips and direct mail cards with links to your site. Many retailers and catalogers also include promotional offers from non-competing companies.

28. Employ a Reputable Email List Service – List services obtain email addresses and permission to email existing customers. Be sure you obtain permission before – or as part of – the first email you send.

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http://producten.hema.nl/

I was recently reading an article about Barack Obama’s US presidential campaign, and discovered that he is using email marketing to great effect by sending out promotional emails and then using tracking information provided by the Email Marketing software to know when people open their emails and phone them immediately to entice them to give a donation. This is a very good example of why it is essential to have statistics on your email promotions.

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