Taking advantage of Article Marketing

A great way of promoting your knowledge, services or products is by Article Marketing.

You can take advantage of the high pagerank that article websites like squidoo.com and ezinearticles.com possess in order to get high rankings for your chosen keywords. This is much easier than trying to optimise your own website to show up in search results for your chosen keywords.

Some things to keep in mind when attempting to market your services or products with this method:

• Aim for keywords where the results on Google are less than 5000. This will make it much easier for you to have your keywords listed as you will have less competition to deal with
• Use the Google Page Rank tool to check whether the top ranked sites for your search terms have a lower pagerank than your chosen article sites. If this is so your article has a better chance of getting a great ranking.
• Search for new services and products to promote, or write about new events, as competition for these will naturally be lower.

When actually writing the article make sure to

• Use the keywords you want to be listed under in the title of your article
• Write in an engaging way as if you are telling a story to a friend
• Use the keywords in a heading tag at the top of your page <h1>Keywords</h1>
• Use the keywords in your opening paragraph
• Use the keywords in your closing paragraph
• Have between 300 and 500 words in your article
• Try to use your main keyword phrases 3-7 times per article.

Hope that was useful for your onilne marketing efforts.

Want to learn more about article marketing? Join the Wealthy Affiliate University, it’s where I got all my internet marketing knowledge!

Make money online through affiliate marketing

Want to make serious money online? Search for that phrase online and you will find a mind-boggling amount of programs and promises to make you rich in no time.

The bad news: Most of these programmes won’t make you money.

The GOOD news: If you are ready to invest time and energy, you can make big money online.

I have completed hours of research and sorted out the wheat from the chaff for you, thus I am very confident in telling you about the Wealthy Affiliate university, which is a website chock full of information and help to help you succeed online. The focus of this website is on helping you take advantage of affiliate marketing in order to earn commissions from the companies whose products you are promoting.

For those who are new to affiliate marketing, this is a basic process of how it all works:

Your job as an affiliate marketer is to select products you want to promote and get those products to the customers. For a start it is best to select a topic you are familiar with, so for example if you are into reading books, you can promote certain books that and get a commission on sales from those books. The actual HOW of doing all this is all explained very clearly and with a step-by-step plan within Wealthy Affiliate. Basically it is just a case of following the plan step by step and working at it, the profits will flow naturally.

I have tried it out and succeeded, and I wish that others do the same, so think about it, if you really want to earn money online, here is your chance, remember the only perfect time to start something is NOW!  

Email marketing laws in Europe (EU)

The EU issued a formal “Privacy and Electronic Communications” Directive in 2002, specifically covering the sending of unsolicited commercial email. Member states are obliged to implement directives in their own national legislation. Indeed, EU directives carry no practical implications on their own, but only when actually transcribed into local laws.

Don’t expect all EU countries to share common email marketing laws, though, despite the standard established in the EU document. The directive leaves it up to each country to choose their preferred approach on some issues. For example, B2B emails require a mandatory opt-in in Austria, but may be sent to some companies on an opt-out basis in the UK. Countries also differ in how they interpret the wording of the directive.

So although the EU documents give you an overview of the base standard in Europe, you still need to check each country’s local email marketing laws on a case-by-case basis.

Key documents

Unsolicited communications – Fighting Spam
Page from the EU with information and links on EU anti-spam legislation and activities. Check the news section for updates on relevant EU policy and projects.

EU Privacy and Electronic Communications Directive
Access to the full text of Directive 2002/58/EC on data protection and privacy, “concerning the processing of personal data and the protection of privacy in the electronic communications sector.” Article 13(1) deals specifically with the issue of unsolicited commercial email.

Communication from the EU Commission
…on fighting spam, spyware and malicious software. Issued in November, 2006, this is a statement of intent and call to arms. But it remains to be seen whether it leads to any actual action by the EU or its member states.

Other links

FEDMA
The Federation of European Direct Marketing maintains regular updates on (and interpretations of) EU data protection initiatives, including the directive on Privacy and Electronic Communications.

Europe not so harmonious
Survey reveals that anti-spam laws in Europe are not yet fully harmonized across all countries.

New Email Marketing Rules in the European Union
Offers a very thorough overview of the state of email marketing legislation in the EU (as of mid-2005).

Premailer: a script to make all CSS inline

Premailer is a great little script that is designed to improve the rendering of HTML e-mail, by taking an html file and re-writing it with all the CSS moved inline.

The script will also point out any problem CSS declarations that might cause HTML email to display improperly.

Handy for anyone who want to convert an html page to an html email.

Keyword Tools

http://www.wordze.com/

https://adwords.google.com/select/KeywordToolExternal

http://www.wordtracker.com/